About Us

Who We Are

First Pacific Partners was founded by young Filipino entrepreneurs driven by a shared passion for creativity, strategy, and purposeful collaboration. The agency began remotely with a clear mission: to deliver innovative solutions that fuel brand and business growth while fostering a culture of excellence and teamwork. We combine creative design, smart marketing, and innovative digital and business solutions to help both B2C and B2B clients connect, engage, and grow in competitive markets.

First Pacific Partners delivers holistic business and digital solutions tailored to exactly what each client needs — from creative concepts to concrete results. We also partner with start-ups, guiding them from inception to self-sufficiency, and support SMEs with advanced business consulting grounded in the principles of value creation, value delivery, and strategic growth overall. Our services span brand development, digital marketing, content creation, operational support, sales enablement, and strategic consulting, ensuring every solution drives measurable impact. Committed to long-term, value-driven relationships, we continue to evolve as a globally capable agency powered by Filipino talent, helping brands and businesses not only thrive but sustain success on their own.

Company history

Mission

To connect world-class Filipino talent with global opportunities by delivering trustworthy, high-quality, and creative digital solutions tailored for businesses in Australia, New Zealand, and the Philippines. We strive to empower our teams to grow with purpose, foster innovation through collaboration, and help our clients achieve meaningful impact by aligning strategy with culturally resonant design and execution.

Vision

To be a uniquely Filipino-led creative digital and business solutions partner that inspires communities, transforms businesses, and shapes the future of global collaboration through culture-driven, scalable, and people-first strategies. We envision a world where Filipino creativity and innovation stand out on the global stage — driving inclusive growth, redefining value in digital services, and fostering sustainable business partnerships built on trust, empathy, and shared success.

Business Values

A bridge symbolizing how we help clients move from challenges to solutions.

Puzzle pieces reflecting collaboration and the power of working together.

A handshake representing trust, commitment, and lasting partnerships.

A mountain peak symbolizing resilience and overcoming challenges.

A lightbulb for innovation — sparking ideas and new solutions.

A compass guiding us and our clients toward the right direction.

The First Pacific
Partners Way

Research, Assessment
& Planning

Implementation
& Integration

Monitoring & Continuous Improvement

Our Value Delivery

10

Solid Years of Expertise in Client and Customer Engagement and Experience

150+

Network of independent contractors in digital and business solutions across Asia-Pacific (Australia and New Zealand)

6

Solid Years of Conveyancing Paralegal Experience and Conveyancing Manager / Operations Manager combined

25

Solid Years of Expertise in Digital and Print Advertising

10+

Digital Marketing Experts (end-to-end, from graphics to data analytics, SEO etc)

Meet Our Founders

Founder One

Ranzel John Serrano

Co-Founder, Chief Growth & Operations Officer First Pacific Partners

Ranzel John is a seasoned business strategist with 10 years of solid expertise in client engagement, sales, and digital transformation—serving industries such as but not limited to law, travel, healthcare, and energy across the Philippines, Australia, and international markets.

With 6+ years of leadership in operations, digital marketing, and business development, Ranzel John helps traditional and emerging Australian law firms and international service-based businesses modernize their operations through targeted strategies in digital marketing, automation, sales enablement, and operational efficiency.

He leads a trusted network of 100+ professionals— including digital marketers, IT experts, paralegals, and client support teams—delivering tailored, end-to-end solutions and high-quality offshore staffing to meet the evolving needs of Australian and global clients.

Grounded in Filipino values of professionalism, resilience, and collaboration, Ranzel John's teams combine cultural alignment, strong English communications, and a deep understanding of Western business practices to provide seamless, scalable, and people-first solutions.

By leveraging the Philippines' competitive and sustainable talent pool, Ranzel John enables long-term partnerships that empower legal and service-based firms worldwide to thrive through strategic, client-centered, and growth-driven digital transformations.

Founder Two

Jeremie Figuracion

Co-Founder, Chief Executive Creative Director First Pacific Partners

With a career spanning over 25 years in the advertising industry, Jeremie Figuracion is a creative force, a strategic thinker, and a storyteller at heart. As Co-Founder of First Pacific Partners, Jeremie leads with a vision rooted in curiosity, innovation, and the belief that great ideas begin with deep human truths.

Having worked at some of the country's most respected multinational advertising agencies, Jeremie has developed and launched integrated campaigns for both global powerhouses and local legacy brands. His expertise stretches across ATL, BTL, digital, experiential, shopper marketing, and brand innovation—a true full-spectrum creative leader.

Jeremie is known for his signature approach: insightful, relevant, emotionally resonant, and creatively brave. He has helped brands evolve, stand out, and stay top-of-mind in increasingly cluttered landscapes by anchoring every campaign on one fundamental question: What will truly connect with the audience—not just impress them?

A proud graduate of Far Eastern University, he has built a reputation not only for creative excellence but also for mentoring talents, building strong creative cultures, and nurturing client relationships built on trust, performance, and shared vision.

Today, Jeremie continues to push the boundaries of creative work, helping shape The First Pacific Partners into an agile, modern agency that thrives on crafting fresh, fearless, and culturally resonant campaigns.